SingTel Innov8 has exited in-app advertising platform developer Pokkt through an acquisition by AdAsia owner AnyMind Group.
Marketing, entertainment and human resources software provider AnyMind Group paid an undisclosed amount on Wednesday to acquire India-based mobile video advertising platform developer Pokkt, enabling telecoms firm Singapore Telecommunications to exit.
Pokkt’s platform helps developers monetise their mobile apps, focusing on facilitating video ads in mobile games. It integrates with some 1,000 mobile ad publishers across India, Southeast Asia, the Middle East and North Africa.
AnyMind plans to add the company’s in-app advertising technology to its AdAsia advertising management platform,…
