Allocadia succesfully campaigns for $16.5m series B

Dec 3, 2015 • Thierry Heles

Canada-based marketing tool provider Allocadia received $16.5m yesterday in a series B round led by Susquehanna Growth Equity (SGE), the private equity affiliate of trading and technology company Susquehanna International Group.

Altos Ventures, iNovia Capital, Illuminate Ventures, Beehive Holdings, and angel investors Don Mattrick and Norm Francis also participated in the round.

Founded in 2010, Allocadia operates a platform that helps marketing staff manage campaigns and budgets, providing analytics to measure user engagement. The tool can also be used in…

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