Alibaba has invested $10m in Ouya, a game console maker launched with a crowdfunding campaign on Kickstarter in 2012.

US-based game console manufacturer Ouya has raised $10m in series B funding from e-commerce company Alibaba, the Wall Street Journal reported yesterday.

Ouya previously raised $15m in a series A round featuring chip maker Nvidia and venture capital firms Kleiner Perkins Caufield & Byers, Mayfield Fund, Shasta Ventures and Occam Partners.

The company launched in 2012 with a crowdfunding campaign on Kickstarter, which it hoped would raise $950,000 but eventually brought in $8.6m.

Ouya is the creator of a $99…