Accelerating market forces are pressuring even well-established companies to innovate and tap new markets to stay ahead of the competition.
While many corporates have been content to pursue internal, incremental change in response to global competition and disruptive technologies, others have boosted their innovation engines by collaborating with startups. These relationships give corporates access to startups’ creativity, new ways of working and proficiency with new technologies. In return, startups gain access to corporates’ markets, customers, and industry expertise—and the reputational boost of working with major industry players.
Such relationships often start out very positively, with a heady honeymoon period during…
