The search engine advertising company has secured $61m in funding, and has signed an agreement with Microsoft to develop search engine-related advertising technology.
US-based advertising technology company Adchemy completed a $61m round of series E funding financed by Microsoft, together with venture capital firms August Capital and the Mayfield Fund yesterday.
In addition to the equity financing, Adchemy and Microsoft subsidiary Microsoft Advertising have completed the first phase of a collaborative project intended to improve the profitability of paid search engines for online retailers. Adchemy and Microsoft are also looking to expand the use of Adchemy’s IntentMap technology, intended to help Microsoft’s adCenter…
