Time Warner Investments is joined backing the US-based social media ad buying company by venture firm Valhalla Partners as well as businessman Vivi Nevo.

US-based media company Time Warner’s corporate venturing unit has helped US-based social media ad buying company Adaptly raise $10.5m.

Time Warner Investments was joined in the series B by venture firm Valhalla Partners, Vivi Nevo, a businessman, and all Adaptly existing investors. These investors included Kirshenbaum Bond Senecal & Partners, a business transformation agency  and venture firms First Round Capital, Charles River Ventures,  and Lerer Ventures as well as angels Gary Vaynerchuk, Invite Media founder Nathaniel Turner and Interclick…