The Cisco-backed marketing automation software provider has now secured more than $92m in funding altogether.
Act-On Software, a US-based marketing software platform developer backed by networking technology provider Cisco, raised $20m yesterday.
The capital was supplied by US Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners (NVP), Voyager Capital and company founder Raghu Raghavan.
Founded in 2008, Act-On operates a cloud platform that automates digital marketing activities and helps enterprises analyse customer data. It will put the funding towards expanding its engineering, product management and go-to-market teams.
The company last raised funding in…
