Hardware retailer Ace has acquired the Rakuten-backed e-commerce platform to serve as an e online discovery platform for its business.
Hardware retail chain Ace Hardware has paid an undisclosed amount for a majority stake in The Grommet, a US-based e-commerce platform backed by e-commerce firm Rakuten.
Originally known as Daily Grommet, The Grommet operates an online marketplace and review platform that enables customers to access new products created by independent entrepreneurs.
The deal is intended to align Ace’s brick-and-mortar stores with an online product discovery portal.
Ace began working with The Grommet in 2016 as part of a deal to…
