Adidas and Qualcomm's corporate venturing units both contributed to a series C round that will fund sales and marketing for 360fly's immersive 360-degree video cameras.
US-based 360-degree camera developer 360fly closed a $40m series C round yesterday backed by apparel producer Adidas and semiconductor technology provider Qualcomm.
The corporates, which participated through their respective corporate venturing subsidiaries, Hydra Ventures and Qualcomm Ventures, invested alongside private equity firm L Catterton, which led the round.
360fly has developed a single-lens camera capable of capturing stitchless 360-degree video, as well as an app that enables immersive video footage shot on the camera to be edited and shared on…
