The entertainment producer is set to buy digital advertising company TrueX for close to $200m, granting an exit to Norwest Venture Partners.
Entertainment studio 21st Century Fox agreed yesterday to acquire US-based video advertising company TrueX Media for a price said by the Wall Street Journal to be near $200m.
The deal will provide exits to Norwest Venture Partners, the venture capital firm solely funded by bank Wells Fargo, as well as fellow VC firms Redpoint Ventures, Jafco Ventures and Pinnacle Ventures.
Founded in 2007 as Archetype Media and later known as SocialVibe, TrueX licenses a video advertising platform for online media.…
