Amobee advertises its level playing field.
The increase in mobile devices over the past few years has led to a rapid growth in advertising targeting them and, in turn, a number of large acqusitions of venture-backed businesses.
As global mobile advertising is predicted to be worth about €6bn ($8bn) this year, according to consultancy Berg, up from €3.4bn in 2010, Singapore-based telecoms group SingTel bought mobile advertising company Amobee, which has corporate venturing backing from corporations Telefónica, Vodafone, Motorola, Amdocs and Cisco, for $321m.
What makes…
